Clients-
LOCI
Platform for Increasing spatial awareness to reduce risk in public spaces
Exploratory research to identify beneficial directions for user studies
Project Overview
Dr. Kate Kapalo
Mentor
Crisis Technology Innovation Lab
Sponsor
LOCI
External Sponsor
3 months
Time
5 HCI students
Team

Methods
UX research
Survey design
Interview analysis
Contextual observation
Documentation
User study design
Tools
Qualtrics
MS WORD
Otter
Client Introduction
LOCI is a digital platform offering solutions for conducting fire and safety drills without recurring expenses. By leveraging their spatial awareness through simulated walkthroughs, the LOCI project aims to provide training materials to help individuals adopt safer behaviors in different situations and locations.
How they work
Take building plans
Convert them to 3D digital twin
Create personalized evacuation training videos
Research goal
Exploratory research to identify opportunities and challenges around fire safety drills and provide a user-centric research direction for the future explorations
Outcome Overview
We identified two research approaches that will benefit LOCI to set a strong foot in public safety domain while providing a competetive market edge.
Pet Owners
People with disabilities
V/S
IT block in office campus
Office campus
Contributing factors
Unique occupancy requirements in each building type.
Building foot fall during day vs night time
Increasing affection and population of pet owners
Ratio of varied demographics based on building occupancy.
Potential benefit
Ready to deploy training modules for each building type based on specific user needs with features that work towards the goal of "Public Safety".
Methodology Overview
Our approach to research to meet our project goals
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2
Environmental
breakdown
Literature review
3
4
Competitive analysis
Stakeholder's interview
5
User study design with survey
To understand activities, environment, interactions, objects and users involved in the fire drills for creating a digital twin of the process
To discover proven hypothesis that could help us back out findings
Learn from different market players and apply it in LOCI's context
To empathize with our users and their needs and derive new hypothesis for next phase of research
Pilot test with the user studies designed to be implemented on larger scale
Environmental breakdown
To create a digital twin that mimics the process of conducting fire drills closest to the real life scenario , it is crucial to breakdown the environmental factors. AEIOU method is a valuable tool for UX researchers because it provides a structured approach to observing and analyzing the user experience.





Environmental breakdown board
Key learnings
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2
3
Structure of the process of conducting fire drills and activities that could be translated digitally to ease the process
Opportunities for various additional materials like scenarios construction, info modules, quizzes etc in digital twin
Significance of psychological environment which is challenging but crucial to stimulated
Literature review
We explored 8 research papers and focused on 3 for this project.
Key learnings
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2
3
The behavior of other occupants in a building can impact wayfinding and evacuation in fire emergencies
People with disabilities may face additional challenges in way-finding and evacuation in fire emergencies
Participants who were provided with a combination of pictorial signage and floor-level signage were able to evacuate the fastest and most efficiently.
Competitive Analysis
We explored competitors in 4 areas
Wayfinding
Retention
Compliance
Content Reoccurrence
Competitors explored






We saw 4 major themes across all platforms we studies
Personalization
Gamification
Feedback and assessment
Accessibility
Key Insights
Company
Feature
What is it
How will it benefit LOCI

Heatmaps or attractive places

Various map viewing styles

personalized content

design of training module
Interviews
Semi-structured interview officials from the university dormitory: Assistant Director of Facility Operations, and Associate Director, Housing Operations
Themes identified
Need for the online platform
Challenges with the current practices
Ways in which students do not comply with standard practices
Impact of the social environment while practicing safety
Possible improvement areas that authorities are currently discussing
Challenges of pet owners and people with disabilities
Key insights into opportunities and challenges
Opportunity to solve for underrepresented population by providing features catering to demographics
Motivating students to participate regularly through the platform design is important.
Asynchronous drills cannot be a replacement for in person drills. Need to work hand in hand.
Students tend to follow each other mindlessly leading to wrong exits sometimes.
No updated information to students about route blockages which impact the participation in drill
Fire safety officers walk-through the building to prep for the drill and open all doors.
Students need to carry their ID cards with them to get back in their rooms after the drill.
Each dormitory floor has a head RA to guide other students on that floor
Authorities want to include different fire based scenarios in the drill practice
Contextual study
A think aloud test in student dormitories followed by interview and survey
Demographic
4 participants
2 residents +
2 non residents
Time
120 minutes
Location
Student dormitory
We conducted some pilot studies to check the response type around our survey and interview questionnaire design. We derived some hypothesis from these contextual studies and handed the Qualtrics survey form over to the client to implement it on a larger scale.
Study Plan
Recorded an exit route
Showed it to participants
Asked them to follow the same route
And think aloud while navigating
Observed what they remembered from the video
Hypothesis derived
furniture and artifacts were the most attention-catching features that helped in the navigation
Corners get over crowded and might act as bottlenecks during mass evacuation
Too many exit signs present but not clear distinction between emergency routes vs regular exits

Survey design board
The goal of the survey was to determine the 'likelyhood' of students attending the fire drills and how the insights gathered could be used to generate incentives for students to participate in online platform like LOCI.
for e.g.- Making it a part of pet policy in the dorms to practice the lessons and submit a badge for discounts on pet fees.
Journey mapping
Based on all the collected data , I created a journey map to help clients understand our user's challenges and need.
Alert
Evacuation
Post Evacuation
User actions
John is a new student in 1st semester and is studying in his room
He hears the fire alarm and gets startled by it. He doesn't know how to handle his pet in this situation
He proceeds to evacuate from his room and follow the signs in corridor
He joins the other students and follow the crowd. He sees one RA guiding them all to take an exit.
John sees a 'do not proceed' sign on the landing of the staircase. It confuses him whether he should proceed or not.
Student next to John tells him the sign is old and hasnt been removed after construction work was over
John sees multiple exit signs but cannot distinguish between fire exit and regular exit
John evacuates the building by following the others and gathers at the assembly ground
Fire officers educate all the students on the standard fire and safety practices
The crowd begins to get back to their rooms and John waits till the end to get some room to move
He reaches his room and realises he forgot his ID card inside that unlocks his door.
Touchpoints
education
mass movement
Lack of knowledge
Social impact
Signages
Social impact
mass movement
Guidance
social impact
general understanding
signages
Objects / personal belongings
Interruption
Emotions
Pain points
lack of clear communication about factors playing key role in navigation
Could lead to spread of miss information by rellying on other's words in emergency
Need to know point of assembly
Returning from the drills cause blocks in corridors/lifts
Our findings from this research will pave the road for the future teams working on the project and provide foundational direction to them
Future explorations
We identified areas of research that could benifit LOCI in future to increase their user base and actually make an impact in public safety field
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We provided a user study plan that we designed to study and compare what signage users think are important while navigating vs what signage do they actually notice and use.
Provide floor plans with tangible tokens in place of signages and ask participants to sort them in order of priority
Ask another set of participants to walk through the same layout and recall what signages they observed
Draw parallels and similarities between the outcomes of these two to analyze which information could be marked crucial vs less important
Each building has a unique occupancy need and is a part of bigger campus which affects the foot fall during day vs night. So instead of focusing on one building layout at a time, a user centric approach would be to study building clusters and relationships to occupants.
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People with additional requirements like the demographics highlighted in the start could potentially be benefited the most through an asynchronous platform. Further user research in this direction is needed.
Limitations of Research
Does not account for factors like rural vs urban campuses, metropolitian areas and traffic etc.
Limited to IUPUI dormitories and students.
Doesnot account for psychological impact of fire drills.
Learnings from the project
Team management
Communication with clients
Developing research plan
Extensive research process before jumping to design ideation since the outcome affects public safety
Experience
Reflecting on the feedback I received, I feel proud of the work I did in providing direction to the team and pushing peers to challenge insights and recommendations based on my research knowledge and skills. I am glad that I emphasized the importance of using proper methodologies for extracting interview insights through themes and groupings rather than surface-level problems.
However, I am also aware of my areas for improvement. I recognize that I did not fully embrace my leadership role in the team.
I acknowledge that I need to take a more confident and open approach in the future. I also struggled with managing the team and sometimes felt lost in the problem rather than focusing on solutions.
Overall, I am grateful for the feedback I received, and I plan to use it to improve my performance in future projects. I recognize that there are many opportunities for learning, such as assigning team roles at the outset and distributing soft skills alongside project-based skills. By taking these lessons to heart, I believe I can grow as a researcher and leader and contribute more effectively to future projects.
Resonate with my research approach?
Kindly reach out to me for any opportunities that seem fit for my work